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Industry Email List


 
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iftihasan
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Joined: 04 Jul 2019
Posts: 1
Location: Bogura Bangladesh

PostPosted: Thu Jul 04, 2019 7:09    Post subject: Industry Email List Reply with quote

Email marketing isn't complex or new. Yet we see the same mistakes being made over and over by the marketing executives, sales professionals and owners of small businesses.

If done correctly, email marketing is a very effective medium to generate new leads, and build continuous contact with your customers and prospects. It can easily help you yield new sales and meet your targets.

Take care of these top 10 mistakes and you are on your way to new sales!

1. Underestimating current customers list - This is by far the biggest mistake we have seen. Marketers just disregard their current customer list, and leave money on the table. Even worse, most have no systematic way of capturing their customer's email and contact details in a common list.

A consolidated customer email list can be easily used to market new products to existing customers or to get repeat orders if done regularly and consistently. Existing customers have seen your product and service before, and are more likely to buy from you again.

2. No specific target - One big, long message for everyone is no longer smart or effective. Nothing works the fast way. Now the trend is to do personalized, 1 to 1 marketing. If your standard message is for all prospects in all industries, chances are that it does not address anyone needs.

It is best to send several small, targeted emails to focus groups, which you can track to see what works in which industry, and who opened which mail. With this potent *beep*, you can focus your efforts on those chose few to spend your time upon, and generate sales with a much bigger ROI.

3. Using cheap lists - Using 300,000 emails from a $100 CD is bound to fail. These email addresses are mostly defunct, and most are acquired through snooping and email extraction from forums. Most will not be from your target market anyway. Just sending a blatant marketing message is a sure-fire way to get yourself banned from major Internet Service Providers. Anti-spamming laws are catching fast in most countries, so beware of such tactics.

You can either buy a good list of your target group from reputed list brokers, or start compiling your own house list of all past and current prospects, customers, vendors, suppliers, contractors to market to them.

4. No system to measure response - Marketing department just continue to send out messages after messages: There is no check on ROI, no measurement of efforts, and no mechanism to evaluate the response of past messages. No wonder these efforts hardly bring in any results or prospects.

A systematic measurement system is very important. With emails, you can tag each and every link, email account and email sent, so that when it is opened or clicked, you can immediately know who is interested, who is keen to buy, what product, and how eagerly.

With a good measurement, you can call those few that spent time with your message, or on your website, and by knowing their browsing behaviour, you can customise future messages for them. Market something that they have shown interest on, and you are closer to another sale.

5. No clear goal or strategy - Start with the right goal and marketing strategy. Your first goal should be to establish trust and credibility within your target market.

Secondly, get the prospect interested enough in what you are selling, so that they are willing to give you their contact information.

Thirdly, your marketing message should be sent out regularly so that the prospect expects it, waits for it, and it shows that you are consistent, reliable, and trustworthy.

Remember, marketing exists to generate leads, prospects and help sales and delivery teams to close the deals, & not for any other purpose. So focus, and strategize on these lines.
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PostPosted: Thu Jul 04, 2019 7:09    Post subject: Google Ads keep this community free to join!


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